It's an uncommon sight to see in January. A group of nearly 20 people, in their bathing suits, gather along the banks of the Bow River to plunge into the icy waters. While a midwinter dip might not be at the top of everyone's to-do list, it's become a ritual for those participating. "I was fascinated by it. I thought it to be a crazy activity," said Lucas Ramage. "I started this not thinking that it would be part of a regular health routine, but immediately I can see it has a bit of an addictive nature."