consumer understanding

Doconomy Now Shows Users Water-Impact Data for Every Purchase

Doconomy Now Shows Users Water-Impact Data for Every Purchase

Until now, however, measuring impact in H2O has been very difficult. By adding H2O data to our current CO2 methodology, we enable banks to expand their sustainability efforts, to turn water that is invisible to the consumer visible in every transaction. The water calculations include direct and indirect water use from consumption, as well as the social price of water — which reflects the price of freshwater consumption based on lost ecosystem services and the impact on human health.