UK Watchdog

UK Watchdog Bans Water Company Advert Over Pollution Record

UK Watchdog Bans Water Company Advert Over Pollution Record

The UK’s advertising regulator banned an advert by Anglian Water Group Ltd. because it didn’t reflect an environmental record that includes serious pollution incidents. The TV advert from Anglian featured new pipes and large tanks being built to help protect nature, the environment and provide water security, with a voiceover saying “everything they do today is for tomorrow.” While the water company was taking positive environmental steps, the advert omitted the negative impact of sewage discharges and Anglian’s below-target performance, the Advertising Standards Authority said in a ruling.