The media-based water filter market is expected to grow at a significant rate due to the increasing awareness about water pollution and the need for clean and safe drinking water. The market is driven by the increasing demand for clean water, especially in developing countries, and the growing awareness about water-borne diseases. In terms of product type, the market can be segmented into activated carbon filters, sand filters, and multimedia filters. Activated carbon filters are expected to dominate the market due to their ability to remove chlorine, chloramines, and other volatile organic compounds.