ICBC

ICBC launches dirty car contest to promote water conservation amid drought

ICBC launches dirty car contest to promote water conservation amid drought

As the province deals with a dire drought, ICBC has launched a contest to try to incentivize people to conserve water by foregoing car washing. Announced on social media Friday, the auto insurer is inviting people to submit photos of their dirty cars in order to be eligible to win prizes. "Is your car dirty? Leaving it to the rain to 'wash' it? Keep it that way for your chance to win!" an Instagram post announcing the contest says.